Original

Güdbar’s quest for a better bar began in co-founder Ross Pomeroy’s kitchen. As a personal trainer and enthusiastic exerciser, Ross had sampled or purchased just about every popular nutrition bar out there. To his dismay, he found that every bar he tried seemed to fall victim to the same flaws: they were tough and hard to eat, they used artificial ingredients and non-natural vitamins and minerals, and they did not taste very good. Ross was resolved to make a bar that fixed these problems. And so he did!

Ross and his brother, Will, felt that the bar that he created was truly an original, so they could think of no better name for it. The very first GüdBar is a template for all those that will follow it. It uses all natural ingredients – including fresh fruit and natural sweeteners. It is has been prepared and baked to retain moisture, ensuring a soft, easy-to-eat texture. And, yes, we think it tastes pretty good! We hope that you will like it as much as we do!